The design package for the 2018 CMT Music Awards used organic paint stroke type and texture combined with aggressive redaction "slashes" in multiple ways to deliver the intended message. Also the color palette of ALL YELLOW! was used to command attention in a city full of distraction. Below are examples of assets created to promote the show.

One big selling point to the pitch was the "Yellow Box" talent could stand in and interact with for a photoshoot. Photos were posted by CMT and talent in real time during the show. Here are a few of the notable personalities who stopped by.



Below is the original pitch video built to sell the ALL YELLOW idea.